Avidity Medical Design Consultants, LLC, founded by Sheila D. McCray, provides innovative curriculum development and performance optimization strategies for healthcare professionals. These strategies are designed to meet the needs of new students entering the healthcare field, and to support the needs of existing healthcare practitioners by closing the gap between current performance and desired performance in the clinical and corporate settings.​

Avidity Medical Design Consultants, LLC strives to create learning solutions that allow new students and existing healthcare practitioners to immediately transfer what they learn in the classroom to the real world setting. Our goal is to develop instruction and performance optimization strategies that are practical, precise, and performance oriented. This three-point approach to instructional design is the foundation of our company, as it allows learners to take control of their own learning and reinforce what they learn through case studies and "real world" examples that they can use both in and out of the workplace environment.